Syntax is a global enterprise cloud and managed services provider, specializing in ERP implementation (SAP, Oracle, JD Edwards), cloud migration, and cybersecurity. They help organizations modernize mission-critical systems, improve performance, and accelerate digital transformation.
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SSyntax was expanding into new verticals, but industry pages were missing — leaving gaps in credibility and tailored positioning.
Partnered with the content team to introduce new industry landing pages. Designed layouts that maintained brand consistency while tailoring messaging. Curated visuals (images + videos) that highlighted consumer industries and reinforced trust.
DDefined KPIs: engagement rate, scroll depth, CTA conversion, resource downloads, and SEO keyword rankings for industry terms.
Information Architecture: structured the pages into consistent, repeatable sections (hero, priorities, case study, resources, CTA).
User Experience Strategy: designed for quick scanning (execs), deeper dives (IT buyers), and credibility reinforcement (case studies, partnerships).
Collaboration: worked with content team on tailored messaging, and with design/dev to ensure scalable templates.
Scoped and mapped migration framework for EU markets
Adapted NA content for EU audiences with consistent branding
Created EU-specific page templates for scalability
Delivered localized pages on time with reusable workflows
Faster page creation + consistent user experience across regions
I utilized the prototype to conduct usability testing, gathering valuable insights to meet user expectations.
SStrengthened credibility in new markets, improved brand perception, and delivered reusable templates to accelerate future industry launches.
We begin by researching business goals, customer needs, and support workflows. This step ensures we understand the unique requirements of your live chat system — from response times to escalation paths — and lay the groundwork for the design.
Next, we create wireframes and prototypes for the chat interface, focusing on intuitive, user-centered interactions. This includes designing the customer-facing widget, operator dashboard, and key flows like automated greetings, quick replies, and escalation to human agents.
We then develop polished visual designs: selecting color schemes, typography, and iconography that reflect your brand while ensuring accessibility. The goal is to deliver a cohesive, engaging, and responsive chat experience across desktop and mobile.
Finally, we transform approved designs into a fully functional live chat system. This involves front-end integration, backend logic for chat routing and automation, and collaboration with your developers to ensure technical feasibility and smooth deployment.
I designed the live chat experience for Syntax.com, creating an intuitive flow that helps users find support, explore services, and discover career opportunities. The interface balances usability and brand consistency, turning a simple chat widget into a tool that builds trust and drives engagement.
